Veloce welcomes the brilliant mind of Andrei Cheglakov to its board

Veloce Racing, which announced its involvement in pioneering new motorsport series Extreme E two weeks ago (19 September), is excited to welcome on-board new investor Andrei Cheglakov. The renowned Russian-born scientist, mathematician and entrepreneur who has long been involved in the world of motorsport and previously owned the Marussia F1 Team, is now eying Extreme E and Veloce Racing as a solid investment and a way to marry his passions in technology, motorsport and sustainability.

“I am delighted to be involved in this young, dynamic team of entrepreneurs and to help steer its growth and contribute to the environmental legacy projects both Extreme E and Veloce Racing will implement,” enthused Cheglakov.  

“I love motorsport and I love technology and forward-thinking. I think [Extreme E founder] Alejandro Agag has created an exceptional product in Formula E, and he is the right man to turn Extreme E into a force for climate change and exciting motorsport.

“I have so many ideas and technology opportunities I would like to introduce to this series, and to be able to support such a strong and talented group of people at Veloce Racing will be a real pleasure. I am very excited for the next few months and years.”

Cheglakov is also delighted to be teaming up with Adrian Newey, the team’s Lead Visionary, and he believes the union of ideas and passions will create some very positive initiatives as well as great racing and entertainment.

“I have long been an admirer of Adrian Newey,” said Andrei. “I like the way he has operated in Formula One and I believe we have a great mind on-board here. I hope we can work to bring brains and technology together, create a great team and in a small way help to combat the huge world issues we are facing.”

Agag, CEO of Extreme E and founder of Formula E, is equally as excited by the new team and its personalities.

“I am delighted to welcome Andrei and this team to Extreme E,” he said. “It is exactly the kind of innovation and entrepreneurialism we want to embrace in this new and very exciting series. Andrei has proved through his huge successes that he understands a great opportunity for his business and the world of sport and entertainment, and we are delighted he has joined the family via Veloce Racing.”

[Ends]

Notes to Editors

About Veloce Racing
An exciting new team harnessing the core motorsport growth sectors; Electric Vehicles and Esports. Veloce Racing, spearheaded by Adrian Newey and Jean-Éric Vergne, will compete in the new, all-electric Extreme E series, starting in 2021, racing in the planet’s most environmentally threatened locations.

Through Electric SUVs racing in extreme heat, cold, altitude and humidity, Extreme E highlights the world’s environmental challenges, provides the optimum R&D platform for future automotive technology and ultimately will attract maximum awareness to drive change.

Further, leveraging a modern and relevant media platform, Extreme E will connect with the 21st century consumer through the most effective channels in order to create a compelling sporting property and narrative.

Veloce Racing, through a group of some of the most pioneering industry partners with proven success in esports – through Veloce Esports – and ground-breaking sports marketing ventures, will be one of the most relevant and exciting outfits in Extreme E.


About Extreme E
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment.

Another unique feature of Extreme E is its floating garage, the RMS St. Helena. The former Royal Mail cargo-passenger vessel is undergoing a modernisation and refit in order to lower its emissions. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.

Extreme E is operated in association with Formula E – the organiser of the ABB FIA Formula E Championship. Extreme E is committed to sustainability and minimising environmental impact – as well as playing its part in rebuilding and restoring areas already impacted by climate change.

Media Contact

Simon Melluish
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Email: simon.melluish@mpacreative.com
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